01

Establish goodwill and trust

02

Build authority in your industry

03

Increase customer loyalty and lifetime value

04

Increase sales and revenue

05

Provide a better customer experience

06

Boost brand awareness

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Save Money

Description: Worked with a governmental agency to convert the delivery of 50,000 physical newsletters to email newsletter.

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Save Time

Description: Worked with sales professionals to save months of time on their business activities.

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Increase Sales

Description: Set up email marketing and automation system for an insurance professional.

Case Study 1 - Save Money

Description: Worked with a governmental agency to convert the delivery of 50,000 physical newsletters to email newsletter.

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Physical Newsletter

Email Newsletter

Cost

Printing and distributing 1 physical newsletter = $2.00

Cost of sending 50,000 newsletter = $100,000/mth

 

Annual Cost = $1.2M

Cost

Printing and distributing 1 email newsletter = $0.00

Cost of sending 50,000 newsletter = $500/mth

(software subscription cost)

Annual Cost = $6,000

Annual Savings: $1,194,000/year

Case Study 2 - Save Time

Description: Worked with sales professionals to save months of time on their business activities.

S/No
Business Activity
Time Taken
Email Marketing
1.
Inform 5,000 customers about new product or promotion*
20 - 30 man-days
5 mins
2.
Send birthday greetings to 5,000 customers
20 - 30 man-days
0 mins
3.
Send 4 different festive greetings to 5,000 customers
20 - 30 man-days
5 mins
4.
Invite 5,000 customers for event/seminar*
10 - 20 man-days
5 mins
5.
Send updates/reminders to 5,000 customers*
10 - 20 man-days
0 mins
6.
Follow up and keep in touch with 5,000 customers
20 - 30 man-days
5 mins

*These activities may be repeated several times a year

Time Savings: 6 - 8 months

This is what our clients are experiencing once they use email marketing to perform the above-mentioned business activities.

Case Study 3 - Increased Sales

Description: Set up email marketing and automation system for an insurance professional

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Before

The insurance professional was losing customers to her competitors as she has not been keeping in touch with them.

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After

After implementing email marketing and automation system, she experienced an increased in sales from her existing customers.

Increased in Sales: $10,000 - $30,000 a year (approximately)