01
Establish goodwill and trust
02
Build authority in your industry
03
Increase customer loyalty and lifetime value
04
Increase sales and revenue
05
Provide a better customer experience
06
Boost brand awareness
Case Study 1 - Save Money
Description: Worked with a governmental agency to convert the delivery of 50,000 physical newsletters to email newsletter.
Physical Newsletter
Email Newsletter
Cost
​
Printing and distributing 1 physical newsletter = $2.00
Cost of sending 50,000 newsletter = $100,000/mth
​
​Annual Cost = $1.2M
Cost
​
Printing and distributing 1 email newsletter = $0.00
Cost of sending 50,000 newsletter = $500/mth
(software subscription cost)​
​
​Annual Cost = $6,000
Annual Savings: $1,194,000/year
Case Study 2 - Save Time
Description: Worked with sales professionals to save months of time on their business activities.
S/No | Business Activity | Time Taken | Email Marketing |
|---|---|---|---|
1. | Inform 5,000 customers about new product or promotion* | 20 - 30 man-days | 5 mins |
2. | Send birthday greetings to 5,000 customers | 20 - 30 man-days | 0 mins |
3. | Send 4 different festive greetings to 5,000 customers | 20 - 30 man-days | 5 mins |
4. | Invite 5,000 customers for event/seminar* | 10 - 20 man-days | 5 mins |
5. | Send updates/reminders to 5,000 customers* | 10 - 20 man-days | 0 mins |
6. | Follow up and keep in touch with 5,000 customers | 20 - 30 man-days | 5 mins |
*These activities may be repeated several times a year
Time Savings: 6 - 8 months
This is what our clients are experiencing once they use email marketing to perform the above-mentioned business activities.
Case Study 3 - Increased Sales
Description: Set up email marketing and automation system for an insurance professional
Before
The insurance professional was losing customers to her competitors as she has not been keeping in touch with them.
​
After
After implementing email marketing and automation system, she experienced an increased in sales from her existing customers.