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What is Video Marketing?

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Video marketing is a digital marketing strategy that involves creating and using videos to promote products, services, brands, or ideas. It utilizes the power of visual and auditory elements to engage and connect with the target audience in a more dynamic and compelling way compared to traditional text-based or image-based content.

To implement video marketing effectively, it's important to understand your target audience, tailor your content to their preferences, and choose appropriate platforms for distribution. High-quality production, engaging storytelling, and a clear call to action are also crucial elements for successful video marketing campaigns.

Synopsis

"Video Marketing Masterclass" is an intensive training program designed to equip participants with the knowledge, skills, and strategies needed to harness the power of video to drive engagement, increase brand awareness, and boost conversions.
Throughout the program, participants will embark on a journey that covers every aspect of video marketing, from conceptualization to implementation and optimization.


The program begins by laying a solid foundation in understanding the fundamentals of video marketing, including its importance in today's digital landscape and the psychology behind effective video content. Participants will learn to identify their target audience, define clear objectives, and craft compelling narratives that resonate with viewers.


This program delves into the practical aspects of video production, providing insights into choosing the right equipment, mastering filming techniques, and editing videos to perfection. Participants will also explore different video formats and styles, including tutorials, testimonials, storytelling, and live streaming, to suit various marketing goals and platforms.


A key focus of the program is on leveraging video across different channels, such as social media, websites, email campaigns, and paid advertising. Participants will learn how to optimize videos for maximum visibility and engagement, including strategies for SEO, thumbnails, captions, and calls to action.


Moreover, the training program dives deep into analytics and measurement, teaching participants how to track key metrics, analyze performance, and iterate their video marketing strategies for continuous improvement and greater ROI.


Throughout the program, participants will have access to practical exercises, case studies, and real-world examples to reinforce learning and apply concepts in a hands-on manner. Additionally, they will benefit from interactive discussions, Q&A sessions, and personalized feedback from industry experts to address specific challenges and opportunities.


By the end of this program, participants will emerge with a comprehensive understanding of how to create, distribute, and optimize video content that captivates audiences, drives action, and propels their brands to new heights in the digital realm. Whether they're marketers, entrepreneurs, or business owners, this training program empowers individuals to unleash the full potential of video marketing and stay ahead in today's competitive landscape.

What we will cover

Getting Started
✔️ Discover what's the right video for your business.
✔️ Learn how to script your videos in minutes!
✔️ Learn our simple 3 step script writing framework (That even non-writers can follow!) 

Video Making 101
✔️ TOP Video making hacks to make your videos look like the pro.
✔️ Simple steps to setup your camera and light.
✔️ Our PROVEN techniques for building confidence on-camera

 

Video Editing 101
✔️ Learn our 3 simple step video editing process.
✔️ Discover the ONLY App you'll ever need to edit videos.
✔️ The 6 things that will 10X the production value of your edits

 

YouTube and Social Mastery
✔️ Learn the EASY way to increase YouTube views (the organic way)
✔️ Discover how to turn 1 video into 10 videos with these simple tricks.
 

Target Audience

  1. Sales Professionals

  2. Financial Services Consultants

  3. Insurance Agency Leaders

  4. Insurance Brokers

  5. Real Estate Agents

  6. Business Development Managers

  7. Business owners with sales responsibilities.

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Details

Duration: 1 day

Date: 25 May 2024

Time: 9.00 am to 6.00 pm

Course Fee: $97.00

(Please PayNow to Evelyn at 9858 3707 upon registering)

Venue:

37 Cecil Street
#04-01 Cecil Building

Nagoya Room
Singapore 069537

Trainer

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CEO and Founder

MOA Digital Media

Evelyn Chew

Evelyn Chew, CEO and Founder of MOA Digital Media is one of the finalists in the running as candidate for the Women of The Future Award 2023 under the Media & Communication category. She is really excited to harvest the fruits of her labour after achieving her High Flyer Award in 2019.

 

A young and driven entrepreneur, Evelyn is also passionate to educate. She is currently an Adjunct Lecturer in a private institution in Singapore, giving lectures in the Advanced Diploma Course to Social Media Marketing students. 

 

She has given talks to 800 entrepreneurs across diverse industries on Video Marketing Strategy, securing SGD20,000 in sales.

 

She is also President of Junior Chamber International (Marina Chapter), a non profit organisation and has shared her expertise and experience about video marketing to the JCI organisation as well. 

 

Being a rising entrepreneur, she heads Innovatifplus as their Chief Marketing Officer. As an entrepreneur who has benefitted from video marketing, she aims to empower more like-minded business owners with this skillset to elevate their sales.

Trainer

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Creative Manager

MOA Digital Media

Kris Lu

Beginning as a hobby, Kris Lu’s  passion in videography gradually blossomed with 18,000 hours of filming and video editing,  showcasing weddings, corporate events , promotions , interviews, documentaries, talk shows, variety shows, YouTube shorts and Music Videos.

 

He has filmed several projects with the ex-Manpower Minister during the Covid 19 pandemic period. 

 

He was also part of the Full Time Filmmaker community, connecting with video creators worldwide.

Kris’s dream is to create videos that inspire and connect with audiences at all levels.

VMM Registraton
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