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Case Study 1 - Save Money

Case Study 1 - Save Money

Description: Worked with a governmental agency to convert the delivery of 50,000 physical newsletters to email newsletter.

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Physical Newsletter

Email Newsletter

Cost

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Printing and distributing 1 physical newsletter = $2.00

Cost of sending 50,000 newsletter = $100,000/mth

​ 

​Annual Cost = $1.2M

Cost

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Printing and distributing 1 email newsletter = $0.00

Cost of sending 50,000 newsletter = $500/mth

(software subscription cost)​

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​Annual Cost = $6,000

Annual Savings: $1,194,000/year

Case Study 2 - Save Time

Description: Worked with sales professionals to save months of time on their business activities.

S/No
Business Activity
Time Taken
Email Marketing
1.
Inform 5,000 customers about new product or promotion*
20 - 30 man-days
5 mins
2.
Send birthday greetings to 5,000 customers
20 - 30 man-days
0 mins
3.
Send 4 different festive greetings to 5,000 customers
20 - 30 man-days
5 mins
4.
Invite 5,000 customers for event/seminar*
10 - 20 man-days
5 mins
5.
Send updates/reminders to 5,000 customers*
10 - 20 man-days
0 mins
6.
Follow up and keep in touch with 5,000 customers
20 - 30 man-days
5 mins

*These activities may be repeated several times a year

Time Savings: 3 - 6 months/year

This is what our clients are experiencing once they use email marketing to perform the above-mentioned business activities.

Case Study 2 - Save Time
Case Study 3 - Icreased Sales

Case Study 3 - Increased Sales

Description: Set up email marketing and automation system for a leading insurance professional

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Before

One of the top insurance professionals in a leading insurance company was losing customers to her competitors as she was not able to keep in touch with many of them.

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After

After implementing the email marketing and automation system, she experienced an increase in sales from her existing customers.

Increased in Sales: $10,000 - $30,000 a year (approximately)
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