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Synopsis

"The Future of Digital Marketing" is an immersive and comprehensive training program designed to equip participants with the essential skills and knowledge required to excel in the ever-evolving landscape of digital marketing. This workshop offers a deep dive into the multifaceted world of digital marketing, covering various strategies, tools, and platforms essential for success in the field.

Participants will undergo an intensive learning experience, exploring a wide array of digital marketing channels. From social media marketing, content creation, SEO, PPC, email marketing, to analytics, they'll gain a holistic understanding of each channel's significance and how to leverage them effectively to maximize brand visibility and engagement.
 

The curriculum emphasizes a hands-on, practical approach, allowing participants to apply their learning in real-world scenarios. By delving into case studies, projects, and practical exercises, individuals will learn to develop and implement digital strategies that yield measurable results.
 

Understanding the importance of data in today's marketing landscape, the workshop places a significant focus on data analytics. Participants will learn how to interpret digital metrics, consumer behavior, and trends, enabling them to make data-driven decisions that optimize marketing campaigns and achieve higher ROI.
 

This program is not just about theoretical knowledge; it's about providing actionable insights and skills that participants can immediately implement in their roles. The instructors, who are experts in the field, share industry-relevant best practices, ensuring participants are equipped with the latest tools and techniques.
 

The workshop is designed for marketing professionals, entrepreneurs, and anyone seeking to advance their career in the digital realm. Upon completion, participants will emerge with a comprehensive understanding of digital marketing strategies, setting them apart in a competitive job market and empowering them to drive impactful digital marketing campaigns.

Topics

I. Introduction to Digital Marketing

  • Definition and significance of digital marketing in the modern business landscape

  • Evolution from traditional to digital marketing: Why it matters
     

II. Importance of Digital Marketing

  • Reach and accessibility: Global audience and targeted demographics

  • Cost-effectiveness compared to traditional marketing methods

  • Real-time analytics and data-driven decision-making
     

III. Different Disciplines of Digital Marketing

  • Overview of various digital marketing disciplines:

  • Search Engine Optimization (SEO)

  • Content Marketing

  • Social Media Marketing

  • Pay-Per-Click (PPC) Advertising

  • Email Marketing

  • Influencer Marketing

  • Explanation of each discipline's role and importance in a comprehensive strategy
     

IV. The Digital Marketing Ecosystem

  • Components of the digital marketing ecosystem: Websites, social media platforms, search engines, etc.

  • Importance of integration and consistency across various digital channels

  • Understanding customer journeys and touchpoints in the digital space

V. The Role of AI in Digital Marketing

  • Introduction to Artificial Intelligence (AI) and its impact on marketing

  • AI-driven analytics for personalized customer experiences

  • Chatbots, automation, and AI-powered tools in marketing campaigns

  • Predictive analysis and optimizing marketing strategies using AI
     

VI. Case Studies and Examples

  • Showcase successful digital marketing campaigns across disciplines and industries

  • Highlight AI integration and its impact on campaign effectiveness and ROI
     

VII. Q&A and Discussion

  • Engage the audience in a discussion about the topics covered

  • Address queries related to digital marketing strategies, AI integration, etc.
     

VIII. Conclusion and Key Takeaways

  • Recap the main points discussed throughout the session

  • Emphasize the importance of adapting to digital trends and leveraging AI in marketing efforts

Target Audience

  1. Sales Professionals

  2. Financial Services Consultants

  3. Insurance Agency Leaders

  4. Insurance Brokers

  5. Real Estate Agents

  6. Business Development Managers

  7. Business owners with sales responsibilities.

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Pre-Requisites

Details

  • 21 years and above
     

  • Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
     

  • Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
     

  • Possess immediate computer literacy
     

  • Minimum 1 year of working experience

Date: 31 January 2024

Time: 2.00 pm to 5.00 pm

Duration: 3 hrs

Course Fee: Free

Venue: 808 French Road

#04-163
Singapore 200808

 

Itinerary:
2.00 – 2.30 pm – Registration, Networking and Refreshments

2.30 – 4.00 pm – The Future of Digital Marketing

4.00 – 4.30 pm – Group Discussion, Case Studies & FAQ

4.30 – 5.00 pm - Business Networking

Please register early as limited seats are available!

Trainer

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Jeff Rajeck

Jeff Rajeck is an experienced marketing researcher, trainer and consultant based in Singapore whose recent clients include Amazon, Adidas, Cathay Pacific, Singapore Ministry of Home Affairs and Singtel.

His approach is to encourage marketers to choose business goals, marketing objectives and a strategy before developing their marketing tactics and channels. Additionally, he believes that marketers should agree on measurement points and targets in advance so that they can conduct meaningful analytics on their marketing performance.

Jeff has been conducting marketing training with ClickAcademy since 2015 and has written hundreds of blog posts, delivered dozens of webinars and produced several research papers on various marketing topics.

Before ClickAcademy, Jeff served as the marketing director for a Singapore agency which provided social media analytics consulting for clients such as Standard Chartered, Deutsche Bank, BASF and KPMG.

Jeff holds a bachelor’s degree in English from the University of Illinois (US) and a Master's of Science in Marketing with a specialization in Marketing Analytics from the University of Alabama (US).

Jeff also holds the Singapore Workforce Skills Qualification (WSQ) Advanced Certificate in Learning and Performance (ACLP) .

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