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SOCIAL MEDIA AND INFLUENCER MARKETING

Create compelling content and engage with your audience effectively, resulting in increased interaction, meaningful connections, and higher conversion rates

Synopsis

Social Media and Influencer Marketing is a comprehensive and dynamic course designed to equip participants with the essential skills and strategies required to thrive in the digital marketing landscape. This program delves into the intricacies of leveraging social media platforms and harnessing the power of influencer marketing to boost brand visibility, engage audiences effectively, and drive meaningful conversions.

The training covers a wide array of topics, including understanding various social media platforms, crafting engaging content, optimizing ads, and employing analytics to measure success. Participants will learn the art of identifying, approaching, and collaborating with influencers to amplify brand reach and credibility. By exploring real-world case studies and hands-on exercises, attendees gain practical insights into successful social media and influencer marketing campaigns.

The program is tailored to accommodate both beginners and seasoned marketers, providing a foundational understanding for newcomers and advanced strategies for experienced professionals. With a focus on staying abreast of the latest trends, the training ensures that participants are equipped to adapt to the constantly evolving social media landscape, empowering them to drive innovation and achieve measurable results in their marketing efforts.

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Learning Outcomes

1. Introduction to social media marketing

  • Role of Social Media​

  • Social media trends to note


2. Creating a Social Media Strategy

  • What is a social media strategy and how does it fit into the overall marketing?​

  • Setting objectives​

  • Understanding customer behaviour on social media​

  • Identifying opportunities for social media marketing

3. Developing Social Media Marketing Campaigns

  • How a plan looks like​

  • How to put a plan together based on strategy

4. Social Media Channels and Managing Influencers

  • In-depth coverage of Facebook and Instagram, as well as TikTok, LinkedIn, YouTube, Twitter,WhatsApp and Telegram​

  • How to select the right channels​

  • Influencer marketing dos and don’ts​

  • Free tools for content creation and posting, creator/influencer selection, analytics and social media listening
     

5. Policies & Guidelines

  • Privacy legislation and confidentiality requirements​

  • Copyright and intellectual property considerations


​6. Harness the power of community & media

  • Building or being part of a communities

  • Importance of consumer reviews and user-generated content (UGC)

  • How to get reviews and UGC
     

​7. Measuring Success

  • Identifying social media ROI​​

  • How to track and measure efforts to evaluate success

Target Audience

  1. Sales Professionals

  2. Financial Services Consultants

  3. Insurance Agency Leaders

  4. Insurance Brokers

  5. Real Estate Agents

  6. Business Development Managers

  7. Business owners with sales responsibilities.

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Pre-Requisites

Details

  • 21 years and above

  • Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5

  • Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5

  • Possess immediate computer literacy

  • Minimum 1 year of working experience

Duration: 2 days

Date: 22 - 23 November 2023

Time: 9.00 am to 5.30 pm

Course Fee: $995 (Excl. GST)

 

The following funding supports are available subject to eligibility:

  1. WSQ Funding

  2. SkillsFuture Credit

  3. SkillsFuture Enterprise Credit (SFEC)

  4. Enhance Training Support for SMEs (ETSS)

  5. Absentee Payroll (AP)

  6. Union Training Assistance Programme (UTAP)

  7. Post-Secondary Education Account (PSEA)

Upon indicating your interest by submitting the form below, a course consultant will assist you with the registration.

Training Fees and Subsidies

Self-Sponsored
Self-Sponsored
Singapore Citizens aged 21-39 & PRs
Singapore Citizens aged 40 & above
Amount Payable
$577.10
$378.10
GST
$79.60
$79.60
Funding amount
$497.50
$696.50
Funding by SkillsFuture Singapore (Baseline)
50%
70%
Course Fee
$995 (Excl. GST)
$995 (Excl. GST)
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability


*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

Company-Sponsored
Company-Sponsored
SME**
(Non-SME) Eligible for Singapore Citizens
(Non-SME) Eligible for 40 & above
Course Fee
$995 (Excl. GST)
$995 (Excl. GST)
$995 (Excl. GST)
Funding by SkillsFuture Singapore (Baseline)
70%
50%
70%
Funding amount
$696.50
$497.50
$696.50
GST
$79.60
$79.60
$79.60
Amount Payable
$378.10
$577.10
$378.10
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise/year

 

**SME Eligibility Criteria

  • Registered or incorporate in singapore

  • At least 30% local shareholding by singapore citizens or PRs

  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)

Trainer

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Alexis Cheong

Alexis Cheong is an independent communications strategist with over 12 years of experience. She has worked in Singapore’s top creative and media agencies to synthesise the best of social media, content marketing and digital media effectively for clients.

She started out as an account manager and strategist at creative agency Tribal/DDB and eventually headed up the social media team. She then went on to join award-winning media agency, Havas Media, as a senior strategist for content marketing and integrated media and was instrumental in winning new business and publishing thought leadership content.

She has accumulated deep experience in the social media and digital marketing industry working on a wide range of local and regional brands such as FairPrice, Changi Airport Group, Esplanade, Domino’s, M1, Unilever, SilkAir, DBS, Singtel, Exxon-Mobil, MND and HPB. She has also published research on the Gen Z in Singapore in collaboration with SGAG in 2019 as well as a social media trends whitepaper for 2021.

Alexis is also certified by the Institute of Adult Learning with the Advanced Certificate in Training and Assessment (ACTA) for adults. This was motivated by her passion for improving the industry's marketing skills/knowledge effectively through adult training methodologies. Since then, she has trained over 300 marketers from both private and public sectors over 5 years as an adjunct lecturer at NUS-ISS and as an independent trainer.

 

In 2020, half of the courses were successfully held online due to Circuit Breaker restrictions. Her passion remains stronger than ever in upskilling members of the workforce to harness digital and social media marketing for the betterment of their careers and businesses.

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