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Email marketing is a digital marketing strategy that involves sending commercial messages or promotional content to a group of people via email. It is a direct form of communication with potential or existing customers, allowing businesses to engage with their audience, build relationships, and promote their products or services.

Email marketing campaigns typically involve sending out targeted emails to a list of subscribers who have voluntarily provided their email addresses or opted in to receive updates from the business. These emails can contain a variety of content, including newsletters, product announcements, sales promotions, event invitations, or personalized offers.

The purpose of email marketing is to nurture leads, drive conversions, and maintain customer loyalty. By leveraging email as a communication channel, businesses can reach a large number of people in a cost-effective manner.


Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.


  1. Statement of Attainment (SOA) issued by WSG. You can download the SOA from here after 3-4 weeks upon completion of the course. Note that the SOA certificate title indicates the TSC title not the course title.

  2. Certification of Achievement issued by Tertiary Infotech Pte Ltd issued after the class.

Course Cancellation/ Reschedule Policy

Learning Outcomes


Course Fee:

$688.00 (GST-exclusive) 

$749.92 (GST-inclusive)

The course fee listed is before subsidy/grant, if applicable. We will apply for the grant and send you the invoice with nett fee.

Duration: 2 days

Date: 27 & 28 May 2024

Timing: 9.30 am to 6.30 pm

Minimum Class Size: 5 pax

Mode of Training: Physical Classroom Training

Additional Note: Please bring your own laptop for hands-on training. If you don't have laptop, we can provide spare laptop for training use.


12 Woodlands Square

#07-85/86/87 Woods Square Tower 1

Singapore 737715

5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

This course follows the guideline of Integrated Marketing ICT-SNM-3006-1.1 TSC under ICT Skills Framework Certification

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.

Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 5 Pax.


WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

  1. Baseline: Singaporean/PR age 21 and above

  2. MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

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You can pay the nett fee (after the WSQ training subsidy) by the following :


SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses. Click here to submit SkillsFuture Enterprise Credit


SkillsFuture Credit

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding. Click here for SkillsFuture Credit submission



Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP



Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding. Please inform us if you intend to use your PSEA funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2020503109)

  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.

  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

What You Will Learn

Topic 1: Overview of Email Campaign Marketing

  • What is Email Marketing

  • Drip Campaign

  • Lead Magnet

  • Sign Up Mailchimp

  • Create Audience

  • Create a Signup Form

Topic 2: Manage Audience

  • Types of Contacts

  • Import Contacts

  • Soft vs Hard Bounces

  • Email Segmentation

  • Manage Tags

  • Manage Segments

  • Manage Groups

Topic 3: Setup Email Campaign

  • Content Studio

  • Create Email Template

  • Types of Templates

  • Setup Email Campaign

  • Email Beamer

Topic 4: Automate Marketing Process

  • What is Marketing Automation

  • Create an Automation

  • Automation Triggers

  • Create Social Posts

  • Automate Social Post in Emails

Topic 5: Campaign Reports

  • Overview of Mailchimp Campaign Reports

  • Campaign Performance Metrics

  • How to Improve Open and Click Rates

  • A/B Testing Campaigns

Final Assessment

  • Written Assessment (Q&A)

  • Written Assessment (PP)

  • Oral Questioning

Target Audience

  • Email Marketing Specialist

  • Digital Marketing Manager

  • Content Marketer

  • Marketing Automation Specialist

  • CRM Specialist

  • Brand Manager

  • E-commerce Manager

  • Marketing Coordinator

  • Business Owner

  • Freelance Marketer

  • Digital Sales Specialist

  • Online Community Manager

  • Lead Generation Specialist

  • Customer Engagement Manager

  • Newsletter Editor

  • Business Development Manager

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Kesston Tang

Kesston Tang is an entrepreneur who started his journey in Affiliate Marketing. Currently, he provides coaching and consultation services to his clients in managing their portfolios for Online Presence Marketing/Management. This helps his clients to achieve a gross profit of ROI (150% - 200%).

Kesston Tang has more than two decades of experience in Supply Chain (Warehouse Management) and Information and Communications Technology (ICT) sectors. He has implemented projects across many MNCs and government agencies worth millions of dollars, resulting in the success of a S$324.5 million project.

Kesston Tang is ACTA certified and has Professional Body accreditation endorsements in PMP, ITIL, CEH, CHFI, SOC Analyst (CSA), MCSA, and TOGAF. He is currently pursuing his Doctor of Business Administration (DBA) program and Master in Education (NTU) concurrently.

He has a Master of Business in Enterprise Resource Planning (VU) and a Master Certificate in CIO (NUS) and a Graduate Certificate in Information Technology Management (NUS). He has also conducted numerous National WSQ and NICF training in Singapore.

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