Synopsis
Email marketing is a digital marketing strategy that involves sending commercial messages or promotional content to a group of people via email. It is a direct form of communication with potential or existing customers, allowing businesses to engage with their audience, build relationships, and promote their products or services.
Email marketing campaigns typically involve sending out targeted emails to a list of subscribers who have voluntarily provided their email addresses or opted in to receive updates from the business. These emails can contain a variety of content, including newsletters, product announcements, sales promotions, event invitations, or personalized offers.
The purpose of email marketing is to nurture leads, drive conversions, and maintain customer loyalty. By leveraging email as a communication channel, businesses can reach a large number of people in a cost-effective manner.
Duration: 1 day
Minimum Class Size: 8 pax
Email marketing also provides opportunities for segmentation and personalization, allowing businesses to tailor their messages to specific groups of recipients based on demographics, interests, or past interactions.
To be effective, email marketing campaigns should be well-designed, engaging, and relevant to the recipients. They should comply with anti-spam regulations, include clear calls to action, and provide an easy way for recipients to unsubscribe if they no longer wish to receive emails.
Email marketing is often supported by email marketing software or tools, which assist businesses in managing their email lists, designing email templates, automating email sequences, tracking campaign performance, and analyzing data to optimize future campaigns.
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In this workshop, you will learn the strategies needed to start and launch your own email campaigns successfully.
What You Will Learn
Module 1: Craft Irresistible Email Copy
Learn the secrets to crafting compelling subject lines, captivating introductions, and persuasive calls to action that engage and resonate with your audience. Elevate your email copywriting skills and watch your open rates, click-through rates, and conversions soar.
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Module 2: Build a High-Quality Subscriber Base
Discover effective tactics to expand your email list with quality leads. Uncover lead generation methods, optimize sign-up forms, and create enticing lead magnets that attract potential customers and build a strong foundation for your campaigns.
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Module 3: Create Visually Stunning Emails
Design visually appealing and mobile-responsive email templates that leave a lasting impression. Harness the power of captivating graphics, responsive layouts, and personalized elements to enhance the user experience and make your messages stand out.
Module 4: Deliver Personalized Campaigns
Unlock the potential of data-driven segmentation and personalization. Learn how to segment your audience effectively and leverage dynamic content to deliver targeted messages that resonate with individual subscribers, boosting engagement and conversions.
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Module 5: Automate and Optimize
Streamline your email marketing workflows and optimize your customer journey. Explore the world of automation and learn how to set up effective drip campaigns, trigger-based emails, and personalized automation sequences that nurture leads and drive conversions.
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Module 6: Measure, Analyze, and Improve
Harness the power of testing, analytics, and data-driven decision-making. Discover how to conduct A/B tests, analyze email metrics, and interpret data insights to continually refine and improve your campaigns for maximum impact.
Target Audience
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Financial Services Professionals
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Real Estate Agents
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MLM Business
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Small Medium Enterprises
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E-commerce businesses
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Religious Organizations
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Clubs/Associations
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Schools & Training Companies
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Non-Profit Organizations
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Hospitality Industry
Trainer
Chong Soon Onn
Author, Consultant & Trainer
Soon Onn has earned widespread recognition as a leading authority in the realms of sales and training within the Asian region. With a remarkable track record spanning over three decades in the financial services sector, he boasts a collection of prestigious industry accolades.
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Furthermore, Soon Onn is in high demand as a speaker, trainer, and specialist in curriculum design. Countless multinational corporations, banks, and financial institutions across Asia have sought his expertise.
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His extensive experience extends to mentoring numerous business leaders in enhancing their companies and equipping tens of thousands of business professionals with skills in sales, digital marketing, motivation, and leadership. A notable number of these individuals have subsequently achieved top honors in their respective fields.