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Create viral content strategies that captivate audiences, drive engagement, and convert views into loyal customers.


This program is designed to equip participants with the skills and knowledge needed to leverage the power of TikTok; one of the most influential social media platforms. This program delves into the art and science of marketing on TikTok, exploring strategies to enhance brand visibility, engage audiences, and drive conversions.

Participants will learn how to create compelling and shareable content that resonates with TikTok's diverse user base. The training covers the platform's algorithm, trends, and best practices to craft content that captivates and keeps audiences engaged. It focuses on understanding TikTok's unique features, exploring user behavior, and utilizing tools for maximum impact.

The program emphasizes the importance of authenticity and establishing a strong brand presence that connects with TikTok's community. Participants will discover techniques to develop and maintain an authentic brand voice while navigating the ever-evolving landscape of trends and viral content.

Moreover, the training delves into the analytics and metrics crucial for assessing the performance of TikTok's marketing strategies. Participants will learn how to measure success, optimize campaigns, and drive growth, ultimately aiming for a high return on investment.

This comprehensive program provides actionable insights and practical guidance to help marketers, entrepreneurs, and businesses leverage TikTok's immense potential, enabling them to create and implement successful marketing strategies that resonate with today's dynamic digital audience.

Tik Tok

Learning Outcomes

1. Get Started with TikTok Marketing

  • Create a successful TikTok marketing strategy and engagement plan

  • Activities and resources needed to formulate strategies to manage media platforms

  • Components of media engagement plans

  • Characteristics of media platforms for communications

2. Trends in TikTok Usage

  • Identify the key trends in TikTok usage

  • Principles behind the rise of TikTok

  • Key principles to manage and address difficult situations while achieving the marketing objectives of your business

3. Creation of Interactive Content for TikTok Marketing

  • Integrate TikTok with other social media platforms with interactive content to create a network effect

  • Unique video format of TikTok

  • Different types of videos for TikTok

  • Application of content creation strategies for the purpose of developing and facilitating creating engaging content

  • Integrate existing sales and marketing processes with TikTok

4. Advertising on TikTok

  • Create a TikTok advertising plan to manage and monitor campaign performance

  • Develop the media plan framework by defining the activities, timeline targets and responsibilities

  • Key performance indicators to evaluate media platform effectiveness

  • Ads Manager: Key features of the TikTok Ads Manager

  • Campaign Management: Formulate a campaign on TikTok that optimizes Return on Ad Spend

  • Ads: Using the various ad formats for optimal reach and engagement of target audience

  • Analytics: Using specific KPIs (e.g. CPC, CPM, CTR, Conversions) for measurement of effectiveness of campaign

5. Leveraging AI Tools to Enhance TikTok Marketing

  • Content Creation

  • Video Editing and Effects

  • Personalized Recommendations

  • Audience Insights

  • Sentiment Analysis

  • Ad Targeting & Optimisation

  • Influencer Identification & Analysis

Target Audience

  1. Sales Professionals

  2. Financial Services Consultants

  3. Insurance Agency Leaders

  4. Insurance Brokers

  5. Real Estate Agents

  6. Business Development Managers

  7. Business owners with sales responsibilities.

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  • 21 years and above

  • Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5

  • Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5

  • Possess immediate computer literacy

  • Minimum 1 year of working experience


Duration: 2 days

Date: 29 - 30 January 2024

Time: 9.00 am to 5.30 pm

Course Fee: $995 (Excl. GST)


The following funding supports are available subject to eligibility:

  1. WSQ Funding

  2. SkillsFuture Credit

  3. SkillsFuture Enterprise Credit (SFEC)

  4. Enhance Training Support for SMEs (ETSS)

  5. Absentee Payroll (AP)

  6. Union Training Assistance Programme (UTAP)

  7. Post-Secondary Education Account (PSEA)

Upon indicating your interest by submitting the form below, a course consultant will assist you with the registration.

Training Fees and Subsidies

Singapore Citizens aged 21-39 & PRs
Singapore Citizens aged 40 & above
Course Fee
$995 (Excl. GST)
$995 (Excl. GST)
Funding by SkillsFuture Singapore (Baseline)
Funding amount
Amount Payable
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability

*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit

*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.

(Non-SME) Eligible for Singapore Citizens
(Non-SME) Eligible for 40 & above
Course Fee
$995 (Excl. GST)
$995 (Excl. GST)
$995 (Excl. GST)
Funding by SkillsFuture Singapore (Baseline)
Funding amount
Amount Payable
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise/year


**SME Eligibility Criteria

  • Registered or incorporate in singapore

  • At least 30% local shareholding by singapore citizens or PRs

  • Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million

Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)



Melvyn Tan

Melvyn Tan is a seasoned business strategist based in Singapore, with a focus on leveraging AI tools for strategic planning, content strategy, and copywriting. Over two decades, he has consulted, trained, and coached leaders and executives from more than 370 organizations including Steinway Gallery Singapore, Yeo’s, Citigroup, Temasek Polytechnic, and others.

Melvyn's approach is to empower businesses in crafting strategic roadmaps that transform their business processes, leading to enduring and defensible profits. He has also leveraged the power of AI tools to automate repetitive tasks, enhance work quality, and save both time and money.

Since 2018, Melvyn has been conducting training and has developed a suite of training programs centered on Video as a Content Strategy. These programs include a Professional Certificate in Video Storytelling Using Smartphone, Leveraging TikTok Marketing To Boost Your Branding, and Video Editing For Executives.

Melvyn holds both a Bachelor in Business (Applied Economics) from Nanyang Technological University and was awarded the Nanyang Scholarship to pursue his Master of Business in Applied Economics with a specialization in Total Factor Productivity from Nanyang Technological University.

In addition to his academic qualifications, Melvyn has also developed and delivered bespoke in-house training programs focused on Digital Tools such as Podcasting, Vlogging, and Virtual Meeting Platforms for numerous Singapore agencies. 

His expertise in AI tools was demonstrated in December 2022 when he developed an arsenal of over 100 prompts for crafting video scripts, headlines, blog posts, and social posts, marking a new level of content creation efficiency and creativity. He also developed 2 web applications as proof-of-concept to demonstrate how corporations can customize the use of ChatGPT for greater efficiency and quality.

Melvyn also holds the Singapore Workforce Skills Qualifications (WSQ) Advanced Certificate in Training and Assessment (ACTA).

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