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Professional Selling Skills

Unlocking Sales Success: Mastering the Art of Professional Selling


This training program is a dynamic and comprehensive course designed to equip sales professionals with the essential skills, strategies, and mindset required to excel in the competitive world of professional selling.


This program is ideal for sales representatives, account managers, business development executives, and anyone looking to enhance their selling abilities and drive significant business growth.

Through this training program, participants will gain a solid foundation in professional selling and develop the confidence and expertise needed to excel in their sales roles. They will learn how to effectively navigate the entire sales process, from prospecting to closing, and build strong, lasting relationships with customers.

Duration: 1 day

Minimum Class Size: 8 pax

With a focus on leveraging technology and embracing digital selling strategies, participants will also be equipped to adapt to the evolving sales landscape.


By the end of the program, participants will have the tools and knowledge to unlock their full sales potential and achieve remarkable success in their selling endeavors.

Note: This synopsis provides a high-level overview of the training program. The actual course may include additional modules, interactive exercises, role-plays, and real-world case studies to provide participants with a comprehensive and practical learning experience.


What You Will Learn

Module 1: The Fundamentals of Professional Selling

  • Understanding the principles and psychology behind successful selling

  • Mastering effective communication and active listening skills

  • Building trust and rapport with clients through exceptional customer service


Module 2: The Sales Process: From Prospecting to Closing

  • Developing a systematic approach to prospecting and lead generation

  • Conducting thorough needs assessments to uncover customer pain points and requirements

  • Navigating objections and turning them into opportunities for persuasion


Module 3: Persuasive Selling Techniques

  • Implementing persuasive selling techniques to influence buying decisions

  • Utilizing storytelling and emotional appeals to connect with customers on a deeper level

  • Applying effective negotiation strategies to maximize value and achieve win-win outcomes


Module 4: Building and Managing Customer Relationships

  • Establishing long-term customer relationships based on trust and mutual benefit

  • Cultivating customer loyalty through exceptional post-sales service and support

  • Leveraging technology and CRM systems to enhance customer relationship management

Module 5: Selling in the Digital Age

  • Harnessing the power of digital platforms and social media for selling

  • Incorporating personalized and targeted approaches in digital sales strategies

  • Utilizing data analytics and sales automation tools to optimize sales processes


Module 6: High-Performance Sales Presentations

  • Creating compelling sales presentations that captivate and engage the audience

  • Effectively conveying the value proposition and unique selling points of products or services

  • Utilizing visual aids and storytelling techniques to leave a lasting impression on prospects


Module 7: Sales Leadership and Continuous Improvement

  • Developing leadership skills to inspire and motivate sales teams

  • Setting goals, tracking metrics, and implementing performance improvement plans

  • Embracing a growth mindset and adopting a lifelong learning approach to stay ahead in sales

Target Audience

  • Financial Services Professionals

  • Real Estate Agents

  • MLM Business

  • Small Medium Enterprises

  • E-commerce businesses

  • Religious Organizations

  • Clubs/Associations

  • Schools & Training Companies

  • Non-Profit Organizations

  • Hospitality Industry

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Chong Soon Onn 9.jpg

Chong Soon Onn

Author, Consultant & Trainer

Soon Onn has earned widespread recognition as a leading authority in the realms of sales and training within the Asian region. With a remarkable track record spanning over three decades in the financial services sector, he boasts a collection of prestigious industry accolades.

Furthermore, Soon Onn is in high demand as a speaker, trainer, and specialist in curriculum design. Countless multinational corporations, banks, and financial institutions across Asia have sought his expertise.

His extensive experience extends to mentoring numerous business leaders in enhancing their companies and equipping tens of thousands of business professionals with skills in sales, digital marketing, motivation, and leadership. A notable number of these individuals have subsequently achieved top honors in their respective fields.

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