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Unlock the untapped potential of LinkedIn for your business with our specialized course in Social Media Marketing with LinkedIn. This course covers essential tactics from creating compelling posts and leveraging LinkedIn Analytics to B2B lead generation and building a strong professional network.


You'll engage in hands-on exercises and study real-world examples, ensuring that you can implement what you've learned immediately.

By the end of this course, you'll have an in-depth understanding of how to utilize LinkedIn as a powerful marketing tool for both individual and business objectives.


You'll be equipped to optimize your LinkedIn profile, create and curate content that resonates with your target audience, and understand how to leverage LinkedIn Ads for maximum ROI. Whether you're a business owner or a marketing professional, this course will arm you with the skills to make the most out of LinkedIn.


Two e-certificates will be awarded to trainees who have demonstrated competency in the WSQ assessment and achieved at least 75% attendance.


  1. Statement of Attainment (SOA) issued by WSG. You can download the SOA from here after 3-4 weeks upon completion of the course. Note that the SOA certificate title indicates the TSC title not the course title.

  2. Certification of Achievement issued by Tertiary Infotech Pte Ltd issued after the class.

Course Cancellation/ Reschedule Policy

We reserve the right to cancel or re-schedule the course due to unforeseen circumstances. If the course is cancelled, we will refund 100% to participants.

Note the venue of the training is subject to changes due to class size and availability of the classroom.
Note the minimal class size to start a class is 5 Pax.

Learning Outcomes

  • Establish LinkedIn social media objectives and develop a social marketing plan.

  • Evaluate social media marketing opportunities on LinkedIn and compare with other social media platforms.

  • Monitor the outcome of LinkedIn’s advertising effectiveness.

  • Evaluate usage of LinkedIn social media and its impact on organization.


Course Fee:

$750.00 (GST-exclusive) 

$817.50 (GST-inclusive)

  • The course fee listed is before subsidy/grant, if applicable. 

  • WSQ funding is only applicable to Singaporeans and PR.

  • Upon registration, we will apply for the grant and send you the invoice with the nett fee.

Duration: 2 days

Date: Available on registration form below

Timing: 9.30 am to 6.30 pm

Last Day of Registration: 4 working days before the start of training

Minimum Class Size: 5 pax

Mode of Training: Physical Classroom Training

Additional Note: Please bring your own laptop for hands-on training. If you don't have one, we can provide spare one for training use.


12 Woodlands Square

#07-85/86/87 Woods Square Tower 1

Singapore 737715

5 mins walk from Woodlands (NS9) MRT station.

The venue is disabled-friendly.

Skills Framework

This course follows the guideline of Social Media Marketing RET-OTO-4007-1.1 TSC under Retail Skills Framework


WSQ Funding

WSQ funding is only applicable to Singaporeans and PR. Subject to eligibility, the funding support is subjected to funding caps.

  1. Baseline: Singaporean/PR age 21 and above

  2. MCES(Mid-Career Enhanced Subsidy): S'porean age 40 & above

Upon registration, we will advise further on how to tap on the WSQ Training Subsidy.

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Course Code: TGS-2021010045

You can pay the nett fee (after the WSQ training subsidy) by the following :


SkillsFuture Enterprise Credit (SFEC)

Eligible Singapore-registered companies can tap on $10000 SFEC to cover out-of-pocket expenses. Click here to submit SkillsFuture Enterprise Credit


SkillsFuture Credit

Eligible Singapore Citizens can use their SkillsFuture Credit to offset course fee payable after funding. Click here for SkillsFuture Credit submission



Eligible NTUC members can apply for 50% of the unfunded fee from UTAP, capped at $250 per year. Click here to submit UTAP



Eligible Singapore Citizens can use their PSEA funds to offset course fee payable after funding. Please inform us if you intend to use your PSEA funding.

To check for Post-Secondary Education Account (PSEA) eligibility for this course, Visit SkillsFuture (course code: TGS-2021010045)

  • Scroll down to “Keyword Tags” to verify for PSEA eligibility.

  • If there is “PSEA” under keyword tags, the course is eligible for PSEA.

What You Will Learn

Topic 1: Develop Social Media Marketing Plan for LinkedIn

  • Key elements of a LinkedIn social media plan

  • Setup a credible organizational or personal profile on LinkedIn

  • Setup data privacy and confidentiality requirement

  • Develop LinkedIn marketing plan and strategy

Topic 2: Evaluate LinkedIn Networking Opportunities

  • Build up networks on LinkedIn

  • Create Linkedin Page

  • Create Content

  • Copyright and IP

  • Use Hashtags

  • Start a conversation with new connection

Topic 3: Reach Out to Potential Customers with LinkedIn’s Advertising

  • Linkedin’s advertising capabilities

  • Setup sponsored content

  • Setup Ads

  • Install Insight tag

  • Monitor the outcome and review performance

Topic 4: Grow Your Business with LinkedIn

  • Explore LinkedIn’ analytics

  • Analyze performance

  • Bidding and budgeting strategy

  • Consider customer review and retargeting strategy

  • Using employee advocacy to grow company brand

  • Establish objectives to grow your business with LinkedIn

Final Assessment

  • Written Assessment (Q&A)

  • Practical Performance

Target Audience

  • Email Marketing Specialist

  • Digital Marketing Manager

  • Content Marketer

  • Marketing Automation Specialist

  • CRM Specialist

  • Brand Manager

  • E-commerce Manager

  • Marketing Coordinator

  • Business Owner

  • Freelance Marketer

  • Digital Sales Specialist

  • Online Community Manager

  • Lead Generation Specialist

  • Customer Engagement Manager

  • Newsletter Editor

  • Business Development Manager

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Armand Abdul Rahim

Armand Abdul Rahim is a ACTA certified trainer. He has more than 20 years ICT experience that spans across Asia Pacific region. His primary domain of expertise and experience is on Leadership & Management, Digital & Product Marketing and Project Management.


Armand graduated with MSc in Marketing Management. He is currently serving as Adjunct Lecturer with DeepNovaSG and London School of Business Finance. He have gotten Masters in Marketing Management, Diploma in Adult & Continuing Education (DACE), Advanced Certification in Training & Development (ACTA), Post Graduate Diploma in Business Marketing, Diploma in Information Technology. Armand has 20+ years experience in InfoComm Technology and 10+ years in Product & Program Management.

Allen Wong

Allen Wong is a ACTA certified trainer. He is also a seasoned digital marketing strategist, He brings over eight years of experience across diverse industries - e-commerce, events, FMCG, real estate, and finance. 300% career-wide ROAS, peaking at 1000% in events, he has generated $2M in e-commerce revenue and over $5M in sales.

An AI enthusiast and industry pioneer, Allen's innovative approach to data-driven marketing drives high-impact, cost-effective results.

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