Synopsis
"Digital Marketing Bootcamp" is an immersive and comprehensive training program designed to equip participants with the essential skills and knowledge required to excel in the ever-evolving landscape of digital marketing. This bootcamp offers a deep dive into the multifaceted world of digital marketing, covering various strategies, tools, and platforms essential for success in the field.
Participants will undergo an intensive learning experience, exploring a wide array of digital marketing channels. From social media marketing, content creation, SEO, PPC, email marketing, to analytics, they'll gain a holistic understanding of each channel's significance and how to leverage them effectively to maximize brand visibility and engagement.
The curriculum emphasizes a hands-on, practical approach, allowing participants to apply their learning in real-world scenarios. By delving into case studies, projects, and practical exercises, individuals will learn to develop and implement digital strategies that yield measurable results.
Understanding the importance of data in today's marketing landscape, the bootcamp places a significant focus on data analytics. Participants will learn how to interpret digital metrics, consumer behavior, and trends, enabling them to make data-driven decisions that optimize marketing campaigns and achieve higher ROI.
This program is not just about theoretical knowledge; it's about providing actionable insights and skills that participants can immediately implement in their roles. The instructors, who are experts in the field, share industry-relevant best practices, ensuring participants are equipped with the latest tools and techniques.
The Digital Marketing Bootcamp is designed for marketing professionals, entrepreneurs, and anyone seeking to advance their career in the digital realm. Upon completion, participants will emerge with a comprehensive understanding of digital marketing strategies, setting them apart in a competitive job market and empowering them to drive impactful digital marketing campaigns.
Learning Outcomes
1. Understanding Digital Marketing & Market Research
-
The digital marketing landscape and new marketing paradigm​
-
Market research and knowing your customers online
2. Developing Marketing Plans
-
Goal setting and objectives​
-
Customer journey mapping
​
3. Digital Marketing Strategy and Customer Acquisition Channels
-
Landing page & conversion rate optimisation​
-
E-mail marketing – best practices & marketing automation​
-
Paid Search – intent-based marketing & exploring Google AdWords​
-
Display Advertising campaign tactics & trends in programmatic buys​​
-
Social Media Marketing – creating engagement & virality
4. Content Marketing Best Practices
-
Concept of Content Marketing​
-
Types of Content
5. KPIs & Measurement
-
Web & digital marketing measurement model​
-
Analytics tools and basics of data analytics​
-
Proving digital ROI
Target Audience
-
Sales Professionals
-
Financial Services Consultants
-
Insurance Agency Leaders
-
Insurance Brokers
-
Real Estate Agents
-
Business Development Managers
-
Business owners with sales responsibilities.
Pre-Requisites
Details
-
21 years and above
-
Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
-
Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
-
Possess immediate computer literacy
-
Minimum 1 year of working experience
Duration: 2 days
Date: 20 - 21 November 2023
Time: 9.00 am to 5.30 pm
Course Fee: $995 (Excl. GST)
The following funding supports are available subject to eligibility:
​
-
WSQ Funding
-
SkillsFuture Credit
-
SkillsFuture Enterprise Credit (SFEC)
-
Enhance Training Support for SMEs (ETSS)
-
Absentee Payroll (AP)
-
Union Training Assistance Programme (UTAP)
-
Post-Secondary Education Account (PSEA)
​
Upon indicating your interest by submitting the form below, a course consultant will assist you with the registration.
​
Training Fees and Subsidies
Self-Sponsored
Self-Sponsored | Singapore Citizens aged 21-39 & PRs | Singapore Citizens aged 40 & above |
|---|---|---|
Course Fee | $995 (Excl. GST) | $995 (Excl. GST) |
Funding by SkillsFuture Singapore (Baseline) | 50% | 70% |
Funding amount | $497.50 | $696.50 |
GST | $89.55 | $89.55 |
Amount Payable | $587.05 | $388.05 |
Eligible for SkillsFuture Credits
Up to 100% of Course Fee* Subject to SkillsFuture Credit Availability
*Singapore Citizens aged 25 and above can offset the course fee using their SkillsFuture Credit
*NTUC members enjoy 50% unfunded course fee support for up to $500 each year for courses supported under UTAP.
Company-Sponsored
Company-Sponsored | SME** | (Non-SME) Eligible for Singapore Citizens | (Non-SME) Eligible for 40 & above |
|---|---|---|---|
Course Fee | $995 (Excl. GST) | $995 (Excl. GST) | $995 (Excl. GST) |
Funding by SkillsFuture Singapore (Baseline) | 70% | 50% | 70% |
Funding amount | $696.50 | $497.50 | $696.50 |
GST | $89.55 | $89.55 | $89.55 |
Amount Payable | $388.05 | $587.05 | $388.05 |
Additional Support via Absentee Payroll
$4.50/hr, capped at $100,000/enterprise/year
**SME Eligibility Criteria
-
Registered or incorporate in singapore
-
At least 30% local shareholding by singapore citizens or PRs
-
Employment size of not more than 200 (at group level) or with annual sales turnover (at group level) of not more than $100 million
​
Eligible companies can also claim 90% out-of-pocket expense with SkillsFuture Enterprise Credit (SFEC)
Trainer
Ang Eu Gene
Ang Eu Gene is the Principal Trainer of ClickAcademy Asia and Director of ClickInsights.
​
He has over 26 years of experience in marketing and was one of the early pioneers of digital marketing in the mid-2000s. He is passionate about teaching digital and marketing and has trained over 12,000 professionals and business owners in the last 12 years.
​
Eu Gene also lectures digital marketing in the MBA and Executive Education programmes at the National University of Singapore (NUS). He also partners organisations like NTUC, e2i, Workforce Singapore (WSG), SkillsFuture Singapore (SSG), SME Centre and others to help businesses in Singapore undertake digital transformation.
​
He is also one of the few certified Google Regional Trainers in Southeast Asia that certify agencies and individuals in Google Ads (Search, Display, Video and Shopping) and Google Analytics. He was also recently a Google Business Coach that mentors and coaches top digital agency founders/bosses in business management and skills.
​
Eu Gene has worked in top global firms like 3M, FedEx and DHL in various senior sales and marketing roles previously. He holds a Master In Business Administration (MBA) in Marketing, from the Nanyang Technological University, and a Bachelor in Business Administration (Marketing), BBA (1st Class Honours) from the National University of Singapore. He held 3 scholarships from the Civil Aviation Authority of Singapore (CAAS), the Singapore Chinese Chamber of Commerce Foundation and the Public Service Commission (PSC) of Singapore.
He was also awarded the Harvard Club Gold Medal, Toh Chin Chye Book Prize and the Monetary Authority of Singapore (MAS) Book Prize for graduating as the top Honours student. He is a Google Ads Qualified Individual, certified in Advanced Search Engine Marketing and a certified Regional Trainer for Google Partner Academy. Eu Gene also holds a WSQ Advanced Certificate in Training and Assessment (ACTA).