How to Acquire Email Addresses
If you're ready to grow your business, email marketing is a great way to do it. Email addresses aren't just the best way to communicate with your audience -- they're also one of the best ways to get people to sign up for offers, downloads, and more.
It doesn't matter whether you already have an email list or are just starting out; if your goal is getting more contacts and driving conversions on a consistent basis, then you need a strategy for acquiring new email addresses in order for those strategies to work effectively.
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Here are some tips on how you can achieve those goals:
01
Email Address Book
You can export the email addresses from your email address book found in your email service provider.
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03
Seminars/Events
You can collect a lot of namecards from the attendees of these events.
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05
​Speak at Events
When you are a speaker at an event, you can ask the audience to send you their email address in order to receive a free ebook or article from you.
07
Signup Forms
​You can acquire email addresses by adding an email sign-up form on your website that allows people to sign up for your newsletter or special offers.
09
Collect at Store
Request for a namecard from your store visitors in exchange for a gift or lucky draw.
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02
Business Networking
When you network at any business networking event, you will be exchanging namecards with other attendees.
04
Roadshows/Tradeshows
The exhibitors at these events will be promoting their company and will hand out lots of namecards.
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06
Professional Networking Websites
When someone connects with you on a professional networking site eg, LinkedIn, you will have their email address.
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08
Join Associations
When you join a trade association, they will usually pass you a directory containing a list of all their members.
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10
Ask for it
Request for their email address via WhatsApp, Text or social media.
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Email marketing is a great way to build up your brand. It’s one of the most effective ways to communicate with your customers and keep them updated on new products, events or promotions from your company.
If you take the time to create an email list or storehouse of email addresses before starting your campaign, it will be much easier for you to acquire new subscribers as well as keep track of their interests and preferences.
With a good strategy in place, there are plenty of ways for businesses both large and small to get started collecting emails without breaking any laws!