Types of Emails to Send
Send an introduction or welcome email to customers you met for the first time.
Send a thank you email to customers who bought from you or referred a customer to you.
Automatically send out birthday greetings to customers everyday.
Send out festive greetings or other celebratory events. Eg, Independence Day, Mother's Day etc
Inform customers about new products, promotions, offers or discounts.
Invitation to Events
Invite customers to your company's events.
Keep your customers updated with the latest news and information about your business.
Request for Referrals
Ask your customers to refer their friends and contacts who might also need your product or service.
Share with your customers the myriad of ways your product or service can be used.
Remind customers when it is time to pay their dues or renew their subscription.
Remind customers when it is time for their upcoming review. Eg, health checkup, insurance policy etc
Share success stories and testimonials from customers who have used your product successfully.
Awards and Recognition
Let your customers know when your company wins any awards or recognition.
Capitalize on the press reports about any situation that requires the use of your products or services.
Cross Sell Recommendations
Recommend other products or services that are related to what the customer bought.