Omnichannel Remarketing To Drive Sales

Omnichannel

Synopsis

Calling all sales professionals and business owners! Are you:

Having difficulty engaging customers consistently across different touchpoints?
Finding it a challenge to communicate with customers in a personalized and timely manner?
Experiencing high customer acquisition costs and low customer retention rates?

If so, do check out this course.

This course is designed to help businesses take their marketing efforts to the next level. In this course, you will learn about the purpose of cross-channel remarketing and how to effectively implement a 360-degree business marketing strategy to increase your leads and sales.

Whether you're a marketing professional, business owner, or just starting out, this course will give you the skills and knowledge you need to effectively use remarketing strategies to boost your sales and drive growth for your brand.

You will explore various methods of doing remarketing, including Facebook, Google Ads, Email, Customer Relationship Management, Dynamic remarketing etc.

You will also learn about targeted audience selection, and when it's appropriate to switch between different audience groups. By building custom audience groups, you will gain the ability to target specific segments of your customer base and provide them with tailored messages that suit their needs and interests.

Learning Outcomes

1. Understanding Omnichannel Remarketing:

Define omnichannel remarketing and its significance in modern sales strategies.
Analyze the key components and principles that distinguish omnichannel remarketing from traditional marketing approaches.

2. Customer Journey Mapping:

Create comprehensive customer journey maps to identify potential touchpoints for remarketing across different channels.
Analyze customer behavior at each stage of the journey to tailor remarketing strategies accordingly.

3. Customer Segmentation:

Utilize advertisement platform tools like Google & Meta to gather and interpret customer data for effective segmentation.
Implement advanced segmentation strategies to target specific audience segments with personalized remarketing messages.

4. Strategic Content Creation:

Develop compelling and targeted content for omnichannel remarketing efforts.
Understand the importance of aligning content with specific channels and customer segments.

5. Cross-Channel Integration:

Explore methods to seamlessly integrate remarketing efforts across multiple channels, including social media, email, display ads, and more.
Identify opportunities for synergy and consistency in messaging across different channels.

6. Dynamic Remarketing Techniques:

Implement dynamic remarketing strategies to showcase personalized products or services based on individual customer preferences and behavior.

7. Performance Monitoring and Optimization:

Use key performance indicators (KPIs) to measure the success of omnichannel remarketing campaigns.
Implement continuous monitoring and optimization techniques to enhance campaign performance and return on investment.

8. Compliance and Ethical Considerations:

Understand the legal and ethical considerations in omnichannel remarketing.
Ensure compliance with data protection regulations and industry standards to build trust with customers.

9. Case Studies and Practical Applications:

Analyze real-world case studies of successful omnichannel remarketing campaigns.
Apply the acquired knowledge through hands-on exercises and simulations to develop practical skills.

10. Strategic Planning and Implementation:

Develop a comprehensive omnichannel remarketing strategy tailored to specific business goals.
Create an actionable implementation plan considering budget constraints, resource allocation, and timeline considerations.

Target Audience

1. Business owners with sales responsibilities
2. Sales Professionals
3. Marketing Teams
4. Financial Services Consultants
5. Insurance Agency Leaders
6. Real Estate Leaders
7. Business Development Managers

Pre-Requisites

21 years and above
Possess minimally a Diploma Level and/or listen, speak, read, and write English at a proficiency level equivalent to Employability Skills System Workplace Literacy (WPL) Level 5
Use numeracy skills equivalent to the Employability Skills System Workplace Numeracy (WPN) Level 5
Possess immediate computer literacy
Minimum 3 years of working experience

Details

Duration: 1 day

Date: 28 November 2023 (Tuesday)
Time: 9.30 am - 4.30 pm (1 hour lunch break)
Hours: 6
Venue: 80 Bendemeer Rd, #01-08, Singapore 339949

Course Fee: $200.00

Outcomes: 30 Days Action Plan (3-5 Slides, Microsoft Word Document)

Payment Info:

Account Name: EPICNGAGE MEDIA PTE. LTD.
Account Number: 8852-1515-2277
Bank Name: DBS Bank Ltd
Branch Code: 001
Bank Code: 7171
UEN: 202204066D

Please arrive at the location by 9 am for laptop set up and file downloads. Bring a laptop

Trainer

Frank Ho

Frank is a dynamic and results-driven entrepreneur with a passion for bringing people together through strategic Sales and Marketing initiatives. With a wealth of experience, Frank has dedicated his career to collaborating with over 450 Sales & Marketing leaders to enhance organizational performance and drive bottom-line growth.

Professional Experience:
Frank has an extensive track record, having consulted and worked with over 1,000 Small and Medium Enterprises (SMEs) and 30 Multinational Corporations (MNCs). His expertise lies in evolving sales and marketing strategies that are tailored to meet the unique challenges and goals of each organization. Frank's hands-on approach and innovative thinking have made him a sought-after consultant in the industry.

Founder of Epicngage Media:
As the visionary founder of Epicngage Media, Frank has established a reputation for excellence in performance marketing and E-Commerce Marketplace Marketing. Under his leadership, Epicngage Media has grown into a powerhouse, boasting a team of over 4 project managers and over 50 EPIC project-based talents, managed locally in Singapore.

Clients & Collaboration:
Frank has cultivated strong partnerships with both SME and MNC brands. Notable SME collaborations include Jack's Place, Sing Finance, Faith Medical Group, Luther Music, ICan Read, and Dr. Lash. In the MNC arena, Frank has successfully partnered with industry giants such as P&G, Cartier, Apple, Dell, Shell, Jollibee, and more.

Focused Expertise:
Frank specializes in driving results through strategic marketing initiatives, emphasizing a performance-driven approach. His deep understanding of E-Commerce Marketplace Marketing has positioned him as a thought leader in the field, guiding organizations toward effective and scalable online strategies.

Leadership and Collaboration:
At the helm of Epicngage Media & Digital Business Network, Frank leads by example, fostering a collaborative and innovative work culture. His ability to inspire and motivate his team has contributed to the success of numerous projects, making Epicngage Media and Digital Business Network a trusted partner for brands looking to elevate their marketing game.

Collaboration with AI Experts:
To ensure the highest quality of instruction, our trainer collaborates with leading AI experts, fostering an environment where participants can benefit from the latest developments in AI technology in other bespoke training courses. This collaboration ensures that the training content is not only up-to-date but also aligned with industry best practices.

Frank holds an Advanced Certificate in Learning and Performance (ACLP).