One common mistake made by many advisers is to neglect orphan policyowners. Many of them under-estimate the potential of future sales from these customers.
By having a large pool of customers - your own and orphan policyowners - you will increase the likelihood of getting more sales as well as capitalize on the customer lifetime value of the database.
With email marketing, keeping in touch and servicing a large number of customers will be a breeze. You can also use the email below to inform the orphan policyowner you will be servicing him/her from now on.
Subject: Notification of Change of Servicing Agent
Dear [NAME],
How are you doing?
As you may have heard, your servicing agent [NAME], has left the business, and it’s my pleasure to inform you that I will be taking over the servicing of your policies with [COMPANY] going forward. We're excited to be able to keep working with you and look forward to many more years in business together.
Please be assured that all necessary arrangements have been made to ensure a seamless transition and continuity of service.
My name is [YOUR NAME] and it is my pleasure to take over as your new servicing agent.
[INTRODUCE YOURSELF]
Please feel free to contact me at any time if you have any questions about this change or about anything else related to your policies. My email address is veronica@companyname.com, and my phone number is 555-555-5555, if you'd like to reach me by phone.
I'll be happy to meet up with you and discuss anything related that comes up.
Sincerely,
[Your name]
[Title]
[Company]
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